Privacy Policy

Last updated: October 5, 2026

At KO, we believe it is important that you understand how your personal data is used. This Privacy Policy explains what information we collect, why we use it and how we protect it.

Who is responsible for your data?

KO is a brand of:

INOK B.V.
Chamber of Commerce number: 78057027
Email: info@inok.nl

For medical information, the doctor and other healthcare professionals involved in your care may act as independent data controllers for their own medical records and legal obligations.

What information do we collect?

Depending on how you use KO, we may process information including:

  • name
  • email address
  • telephone number
  • contact and appointment information
  • communications with your coach
  • information you voluntarily share about your goals, lifestyle and progress
  • payment and billing information
  • technical information about how you use our website

Health information is only processed where necessary for your coaching or treatment and where there is a valid legal basis for doing so.

Why do we use your information?

We use personal data to:

  • organise your intake and appointments
  • provide personal coaching and support
  • communicate with you about your programme
  • process payments and administration
  • improve our services
  • comply with legal obligations

Medical information is used only for appropriate care and treatment and is not used for commercial purposes without a valid legal basis.

Who do we share data with?

We only share personal data where necessary.

This may include:

  • your coach
  • a BIG-registered doctor involved in your treatment
  • a registered pharmacy
  • service providers supporting scheduling, payments, IT or communications

We do not sell your personal data.

How long do we keep your information?

We keep personal data only for as long as necessary for the purpose for which it was collected or for as long as required by law.

Medical records are subject to separate legal retention periods applied by the responsible healthcare professional.

Security

We take appropriate technical and organisational measures to protect your information against loss, unauthorised access or misuse.

Your rights

Depending on the circumstances, under the GDPR you may have the right to:

  • access your personal data
  • correct inaccurate information
  • request deletion of your data
  • restrict processing
  • object to certain processing
  • request data portability
  • withdraw consent where processing is based on consent

For questions or requests, contact us at info@inok.nl.

You also have the right to lodge a complaint with the Dutch Data Protection Authority.

Cookies

Our website may use necessary cookies and, with your consent, analytical or marketing cookies. More information can be provided in a separate Cookie Policy where applicable.

Changes

We may update this Privacy Policy when our services or legal requirements change. The latest version will always be available on our website.